What is the Heart Truth?

For those who don't know, here's a little background info about the Heart Truth campaign:

The National Heart, Lung, and Blood Institute works to promote knowledge about diseases of the heart, lung, and blood. They are also the sponsors of the Heart Truth campaign, which aims to promote heart health in women. Heart disease is the number one killer of women, and so the Heart Truth campaign’s platform aims to resonate with this audience, specifically women aged 40-60 and women of color, who are the most at risk demographics for heart disease. For example, the centerpiece of the Heart Truth campaign is the “Red Dress,” which has been associated with campaign since 2002.

The Heart Truth campaign sponsors many events that are designed to raise awareness for the disease. In February 2010, Heart Truth sponsored a fashion show at during Mercedes-Benz Fashion Week in New York City. Celebrities all walked the runway wearing designer red dresses to promote heart health. The campaign also sponsors “National Wear Red Day” which encourages women to wear red on the first day of February each year.The Heart Truth Road show encourages heart screenings and promotes disease awareness as it travels around America. There is also a traveling collection of red dresses that First Ladies of the United States have previously worn. Finally, the Heart Truth Campaign has Heidi Klum as their brand ambassador. Partnering with Diet Coke is yet another venue the Heart Truth Campaign can use to reach women.



http://www.dietcoke.com/about-diet-coke/our-partners.jsp, http://www.nhlbi.nih.gov/educational/hearttruth/about/index.htm